The 3-2-1 backup rule says that you should keep three copies of your data on two different media, with one copy being kept off-site. A more advanced “3-2-1-1-0” strategy goes even further – you should keep at least three copies of data on at least two different types of storage media, one copy of the backups being external and one copy being offline or air-gaped, and ensure that all recovery agreements are error-free.

Cloud storage provider Wasabi paraphrases this by saying “You should keep three copies of your data and one of them should be immutable”. Uh … OK. After all, brevity is the soul of the joke. And then it says that it offers S3 “Object lock at no additional cost, so that you know that your data is safe. ”

Acronis has published its annual Cyber ​​Readiness Report, which is based on the insights of 3,600 IT managers and remote workers in small and medium-sized businesses in 18 countries worldwide. It states that 53 percent of global companies have a false sense of security when it comes to attacks on the supply chain. Despite the globally recognized attacks on trusted software vendors like Kaseya and SolarWinds, more than half of IT executives believe that the use of “known, trusted software” provides adequate protection – which makes it an easy target. Full report and assets available here.

OWC announced docks and SSDs for Apple’s new MacBook Pros. The product range includes Thunderbolt docks, a Thunderbolt hub, Thunderbolt / USB-C cables, Envoy Pro SSDs, blades, slots and flex enclosures.

Nextcloud GmbH, which provides an on-premise content collaboration platform, and iXsystems inc., developer of the industry’s leading open storage platform, announced a partnership to bring Nextcloud Hub capabilities to TrueNAS. Tens of thousands of TrueNAS systems are already running on Nextcloud, and the availability of a supported, well-integrated offering will give larger organizations more confidence to deploy.

Snowflake launched a media data cloud that enables media and advertising companies to use their data for insights, analyzes and measurements. This makes it possible to carry out first-party data matching, create audience insights and activate and measure campaigns. Media Data Cloud enables organizations to dynamically share, merge and analyze collaborative data for identity, audience insights, targeting, activation and measurement. Media Data Cloud customers and partners include industry leaders such as AWS, Disney Advertising Sales, Experian, Horizon Media, The Trade Desk, and more.

AnalyticsIQ announces that its B2C and B2B data will now be available through AWS Data Exchange. This integration gives millions of Amazon Web Services (AWS) customers secure access to AnalyticsIQ’s wide range of B2B and B2C data, including individual data for niche audiences and organizations in the automotive, finance, health and wellness and media industries .

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