We’ve seen several apps like Instagram and YouTube replicating the TikTok style with a vertical short video feed, and now Spotify is joining that list too. The company tested a new feature on its mobile app that essentially adds a vertical feed of music videos that users can scroll through to find something they like.

The feature was first introduced by. noticed Chris Messina (above TechCrunch) in the beta version of Spotify for iOS available on TestFlight. A new icon in the app’s tab bar introduces users to a new vertical video experience where they can swipe up or down to watch short video clips.

In addition to scrolling, there is also a like button and another to get information about this song. Messina believes Spotify will leverage another existing feature called Canvas that allows artists to create short videos of their songs. However, not everyone seems to have liked this feature.

Broadly launched in 2019, Canvas allows artists to create videos to accompany their music in the Spotify app. The feature had mixed reviews from users as some reported that they preferred to see only the static album art when listening to music and found the video and its repetitive images distracting. But others said they liked it.

Spotify declined to provide further details on the vertical feed of music videos, but the company confirmed in a statement that it has “explored the idea of ​​a vertical video feed” on a day for all.

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