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Sports, especially the National Football League, play an important role in depicting the future of entertainment on the Internet.
Maybe you think this is crazy. But Edmund Lee, a media reporter for the New York Times, said we should pay attention ongoing negotiations about where Americans will watch soccer games in the years to come. They can determine which television companies will thrive in the digital age and provide some insight into what types of programming will dominate our favorite websites.
For conventional television companies like Disney and CBS, the NFL is essential to keep television viewers from shrinking too quickly and to support their future in streaming. And internet stars like Amazon and Facebook could – maybe? – want big ticket sports for themselves.
Shira: Why is the NFL so important?
Ed: Fewer Americans are watching Sports, but soccer is still by far the most popular television program. The NFL needs television, and television station owners need the NFL. And whether you watch football or not, the billions of dollars television networks pay for the NFL mean higher bills for cable or satellite TV or online TV packages like YouTube TV.
TV networks hate paying so much to broadcast the NFL to shrinking audiences. But you say they might pay twice as much in the next contract. Why?
It’s a complicated dance. Disney, Fox, CBS, NBC, and others are trying to become streaming video companies. But they are still losing money streaming and making billions of dollars in profits on conventional television.
If television stations can make NFL games available for television and their streaming services, they hope viewers will continue to watch TV and be pulled into streaming services.
Are you saying that sports, and the NFL in particular, are key to whether entertainment businesses live or die?
Yes already! I will give you a personal example. English Premier League football games are one of the few things I see regularly at Peacock. NBC’s streaming video service. Sports, especially live sports and especially the NFL, are still a huge asset. The entertainment companies that have a must-watch program will make the transition to streaming.
There are billions of people on YouTube and Facebook. Why aren’t there major sports like the Olympics, European football and the NFL?
Experiments were carried out. Facebook has streamed some professional baseball games and Indians live Cricket games. Amazon’s Prime Video broadcasts a handful of NFL games on Thursdays, and it appears Amazon is ready to pay for more games.
But the reality is, sports are available on these great websites just a piece of programming in an ocean. When there are games on these big tech sites, fewer people are watching.
Maybe people are not in the habit of watching sports there. When an NFL game is broadcast on Amazon Prime Video and cable TV at the same time, many millions of people watch TV, but only a few hundred thousand on Amazon.
I was surprised that sporting events on Amazon or Facebook are not very internet-like. It’s mostly the same as a TV show.
Watch what the National Basketball Association is doing. It has began to integrate digital functions into the NBA app like stats that show up in games and Selection of camera angles. The internet usage of sport is not there yet. But whatever the NBA does is likely to be largely copied.
Who will win the internet: professionals or amateurs?
One point Ed brought up in our conversation is the one that Facebook had a change of heart about the wisdom of breaking into Netflix or Disney and paying top bucks to host professional entertainment like the hugely popular NFL games.
Why pay billions a year for soccer or Martin Scorsese films for Facebook? The company is already making us spend hours surfing its newsfeeds and Instagram, with posts and videos that we create mostly for free.
But I should mention that until relatively recently, Facebook was keen to play live sports. Maybe the company will change its mind. Once again.
This was one of the original questions about online leisure: will professionally made entertainment, including sports, win, or will the websites and apps be filled with amateurs?
The reality is likely that a mix of the two will rule the internet, but it’s fun to explore this question.
There are two basic paths to the online video hangouts that we love. Some of them mostly draw people with things that normal people do – think TikTok, Facebook, and YouTube.
Others like Netflix and the major television entertainment companies’ streaming video services offer the same thing as the well-kept programming you see on TV.
These two paths become blurred. Professional internet stars do some of the most popular things on sites like YouTube. Facebook pays for video programming on its TV-like hub called Watch.
A big advantage of the amateur trail is that it’s cheap. TikTok and Facebook pay nothing for most of the videos or posts we surf for hours. YouTube shares the advertising money it deserves with many people who create videos, but it doesn’t hand over Scorsese-like money to be a star for PewDiePie.
At the same time, Ed said, Internet companies see the merits of professional entertainment. Netflix and HBO Max aren’t concerned about QAnon conspiracy theories going viral as the companies control everything that appears on their streaming services. The downside is that it costs a lot. The advantage is that it produces fewer horror shows.
Before we go …
The Impact of Amazon’s Payment Practices: The company’s decision to increase its employees starting salary to $ 15 an hour appears to have been made increases the wages paid by other companies Near Amazon, my colleagues Ben Casselman and Jim Tankersley reported.
The online consequences of the coup: Reuters reported that Myanmar soldiers and police are using TikTok to threaten violence against protesters who oppose the recent coup. Usage of the app increased sharply in Myanmar after the military blocked Facebook. And YouTube followed in Facebook Removal of video channels operated by Myanmar’s military, reported my colleague Paul Mozur.
You want to share the wealth: My colleague Taylor Lorenz wrote about a newly created collective for people interested in audio chat room apps like Clubhouse. You want to stand up for the company for more monitoring of the apps and more opportunities for them to convert their popularity into income.
Relatives: Vulture has one fascinating article about Trisha Paytas, a YouTube celebrity whose genius is essentially being charismatic and paying homage to controversy. (Note that the item has photos that may not be safe for work or young children.)
Look at the newborn gorilla in a zoo in Berlin!