Southwest Airlines has partnered with Google Flights to make their flights and fares more accessible to customers. By integrating with Google’s online air travel tool, Southwest aims to increase visibility into their available flights, fares, and services. This partnership allows potential customers to compare Southwest’s fare options and book directly through Southwest.com.
Google Flights features information from over 300 airlines, online travel agencies, and partners, offering a comprehensive platform for users to search for flights. With Southwest’s addition, the airline joins other major US carriers like American Airlines, Delta Air Lines, and United Airlines on the online tool.
Southwest Airlines reported carrying over 32.8 million revenue passengers in the first quarter of the year. Despite initially projecting double-digit growth, the airline now anticipates single-digit year-over-year operating revenue growth for 2024. This adjustment accounts for current trends and planned reductions in post-summer schedules.
As Southwest embraces new digital avenues like Google Flights to reach customers, the airline continues to navigate challenges, such as exiting multiple airports and responding to issues related to Boeing aircraft.
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https://www.foxbusiness.com/lifestyle/southwest-airlines-ticket-prices-now-appear-google-flights