Southwest Airlines passengers can now compare airfares with other major airlines on Google’s flight search engine. In the past, Southwest had not been listed on Google and other third-party sites, as the airline primarily focused on directing travelers to its own website and mobile app. However, Southwest is now testing a partnership with Google to expand its marketing efforts.
Furthermore, Southwest Rapid Rewards Cardholders have the additional option to book directly through the Chase travel portal. This new feature allows travelers to compare different fare options and seamlessly book select itineraries on Southwest’s 800 nonstop routes during the busy summer travel season.
These changes come at a time when Southwest is reevaluating its operations. The airline recently announced plans to cut service to four airports and reported a $231 million loss in the last quarter. CEO Bob Jordan stated that they are considering further transformation options, including a study on customer preferences regarding seats and cabin configurations.
In related news, travelers can now find Southwest Airlines featured on Google Flights. Additionally, a recent article highlighted the legacy of Colleen Barrett, the president emeritus of Southwest Airlines, who passed away earlier this month at the age of 79. Barrett was known for her contributions to the airline’s unique culture over the past 50 years.
On the lighter side, Southwest Airlines was recently parodied on Saturday Night Live, with actor Jake Gyllenhaal portraying a humorous skit. These diverse stories showcase the various aspects of Southwest Airlines’ presence in the media and the evolving landscape of the airline industry.
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https://www.dallasnews.com/business/airlines/2024/05/23/travelers-can-now-find-southwest-airlines-on-google-flights/