Sonos announced a new one on Wednesday Product sustainability program with a high CO2 neutrality target for the entire line by 2030 and net zero emissions by 2040.
The program – part of the brand’s newly announced climate protection plan – is essentially aimed at reducing e-waste and emissions from Sonos products in the service of a renewed commitment to long-term sustainability. To achieve this goal, Sonos partnered with an outside organization called VitalMetrics, which measures the carbon footprint of every phase of a product’s lifespan, from design to packaging and shipping, to its use and eventual retirement.
“With our climate protection plan, we are entering a new phase of our commitment to environmental stewardship and intensifying our efforts across the board to reduce our impact,” said Patrick Spence, CEO of Sonos, in a statement. “Sonos is a company built on innovation; We are inspired by the challenge of innovating and creating better solutions for our customers and the planet. “
In addition to conducting its first product life cycle environmental assessment this year, Sonos announced a list of short and long-term goals that are said to help improve energy efficiency. One of these goals is to provide the entire line of products with a “sleep mode” setting, with the goal of reducing idle power consumption to less than 2 watts for the entire portfolio while a device is not in use. While Sonos estimates that the lifespan of its products is roughly 75% of the company’s CO2 emissions, this is generally different from consumer electronics, according to a report by Greenpeace It is estimated that more than 70-80% of their carbon footprint is typically created during the manufacturing process.
The company also plans to replace virgin plastic used in its packaging with recycled plastic and will double its previous efforts to extend the life of its existing products, which it began earlier this year with a new design for disassembly. As part of this new program, all new speakers and components will be built with parts that are easier to repair and recycle – such as fasteners instead of adhesives.
A commitment to cut emissions is well and good; In fact, more consumer electronics companies should be following in Sonos’ footsteps and making similar commitments to reduce their e-waste and carbon footprint. The fact is, however, that Sonos is a pretty spotty record when it comes to recycling and this program has few details so it is difficult to say whether or not it will be effective in the long run.
In the past two years, Sonos was right called out for its Trade Up hardware recycling program, which initially enticed customers to block their devices before redeeming them, making refurbishment and resale impossible. Though the company eventually reverse course Because of this decision to stop prompting users to put their devices on recycle mode in order to redeem them, Sonos was also recognized last year for its decision to some of its older models are retiring, no longer roll out Software updates for the outdated products, which are intended to potentially push people to upgrade unnecessarily.
Aside from the e-waste inevitably generated by planned obsolescence, Sonos is one company that is doing pretty well on overall product life, and the fact that it is doubling its sustainability efforts is a good sign.