Sonja Pierer, a renowned sales expert and IT graduate, has been appointed as the new CEO of Intel in Germany. The announcement was made by the company in Munich on Friday. The 46-year-old computer scientist will be taking over from Christin Eisenschmid, who left the company earlier this year for personal reasons.
Pierer expressed her excitement about contributing to the ongoing digitalization of the German and European economy in the coming years. Intel, the American chipmaker, is planning to establish two new megafactories in Magdeburg, a city in eastern Germany, to produce next-generation chips. The German government approved funding of approximately $10 billion for this project last year.
Once the European Commission gives the green light, construction on the factories could begin as early as next year, with initial plans set for a 2024 start date. The company aims to start operations at the first factory within four to five years of receiving financing approval.
Pierer emphasized that the investment in the Magdeburg plants signifies a strong commitment from Intel to Europe. The chipmaker plans to allocate more than 30 billion euros ($32.1 billion) to the site, marking it as one of the largest single investments in the history of Germany. As part of her role, Pierer will be responsible for overseeing orders related to the new “Silicon Junction” project. This project aims to not only produce semiconductors for Intel but also for other semiconductor suppliers.
However, Intel has indicated that customers will need to be patient, as it typically takes between two to four years to develop the necessary microprocessors for the production processes in Magdeburg.
In conclusion, Sonja Pierer’s appointment as the new CEO of Intel in Germany marks a significant development in the company’s efforts to expand its operations in the country. With the establishment of new megafactories and a substantial investment in the Magdeburg site, Intel is demonstrating its commitment to fostering technological advancement in Europe. Pierer’s leadership will be crucial in overseeing these projects and ensuring their successful implementation in the coming years.
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https://finance.yahoo.com/news/sonja-pierer-appointed-chief-executive-090125865.html