Smaller platforms are in a fierce tug-of-war for small- to medium-sized business (SMB) ad dollars, betting that these smaller advertisers hold the key to future growth — and they’re looking to AI-powered tools to capture their ad spend.
Platforms like Snapchat, Pinterest and Reddit have long leaned on big brand budgets — a strategy with limits given the finite pool of major advertisers. Now, they’re making a bigger play for SMBs, hoping that casting a wider net will reel in a fresh…
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https://digiday.com/marketing/snapchat-pinterest-and-reddit-turn-to-ai-in-laying-the-groundwork-to-capture-smb-ad-dollars/
