Social media giant Snap launched its second hardware product this week with the release of the Pixy drone. The $230 device comes with a camera for stills and video, and can be set to hover in place or automatically follow the user.
As with Spectacles, the company’s camera-equipped smart glasses, the recorded footage (which doesn’t include audio) on the Pixy isn’t limited to those Snapchat app and can be downloaded to a smartphone to be edited and shared anywhere. The design and marketing for the Pixie is easy as smooth as glasses, and seems primed for mainstream takeover. But similar to Spectacles, this may be a product without an easily identifiable built-in market.
Most drone photographers and videographers today are either dedicated hobbyists or professionals. The Pixy’s 2.7k video resolution is below the 4k resolution that many in the drone community have become accustomed to when capturing vast cityscapes and aerial photography. For only about $200 more, DJI’s Mini 2 offers 4k video and far more remote control, while the Pixy uses limited preset controls.
So who exactly is the Pixy for? Nobody and everyone somehow
Because of the Pixy’s simplified preset controls and relatively low-resolution footage, Snap’s drone may be designed to attract young people GenZ User. Rough 48% of Snapchats Users fall into this demographic group. However, at a time when even pre-teens are setting themselves up in a lavish way, and PopularTwitch and YouTube live streams, simplified tech isn’t necessarily a must.
Likewise, Snap’s Spectacles camera smart glasses continue to be upgraded and upgraded offered to the public, although there is little evidence that the product has gained much traction. The meager influence of Spectacles and the unlikely curiosity that constitutes the Pixy might make it seem like Snap is hopelessly addicted to expensive hardware experiments. The majority of its profits and market presence is due to software.
Snap lets the public participate in its research and development
But what if you could combine Facebook’s social media impact with Apple’s mainstream hardware profile? Maybe you have something similar to what Snap builds. Spectacles and Pixy in particular, polished to perfection from packaging to pricing to marketing, could be practice runs for the company’s true hardware moonshot: a Snap smartphone.
Currently, Snap relies on its friendly relationships with smartphone makers like Apple and Samsung, both of which it has partnered with on different Snapchat initiatives. when not When) Snap finally decides to direct its hard-earned hardware know-how to the smartphone market, those partnerships might not be that easy to come by.
While the big tech’s leading mobile software and hardware companies, led by Tim Cook (Apple), Mark Zuckerberg (Meta), and Sundar Pichai (Alphabet), have matured into less interesting incumbents, Snap founder and CEO Evan Spiegel has small, but interesting agile steps taken toward the future suggest the next Apple could be pregnant at Snap’s headquarters in Santa Monica, California. But Snap’s version would have Apple’s social media weight is missingand goodwill and social media growth meta is now battle maintain.