Although roughly half of Americans work for small and medium-sized enterprises (SMBs), and these small businesses – including retailers – collectively have an overwhelming economic influence, their lack of resilience indicates the need for greater investments in technology and automation.
Indeed, the PYMNTS research shows 48% of SMEs are only one missed payment away from closing their doors.
With this in mind, countless small retailers and e-commerce operators will try to differentiate themselves and grow their business in the New Year, a trend that in most cases will see a priority strategy that includes increased digitization and virtualization of consumer touchpoints and Delivery.
Transforming the SMB Shopping Experience for Consumers
Change comes not just during a rush of transformation in the age of the pandemic, but at a time when SMBs are increasingly looking to make shopping a seamless virtual experience that can be done anywhere, including finding .. .