Siri Co-Designer: Apple’s ‘Fear of Not Being Perfect’ Hampers Siri Revamp | PYMNTS.com

In 2011, Apple debuted Siri, the world’s first digital assistant embedded in a smartphone.

It was revolutionary in its functionality and technology. For the first time, users could talk to their smartphone, and Siri was built using machine learning, which was state of the art at the time, Luc Julia, a co-designer of the original Siri and now chief scientific officer of French automaker Renault, told PYMNTS in an interview.

Then, in 2014, Amazon launched its own digital assistant,