By bbc.com
Publication Date: 2026-01-17 00:43:00
Mark Savage Music correspondent
Sienna RoseSienna Rose is having a good month.
Three of her dark, jazz-infused soul songs are in Spotify’s Viral Top 50. The most popular, a dreamy ballad called “Into The Blue,” has been played more than five million times.
If she continues on this path, Rose could become one of the hottest new stars of the year.
There’s just one problem: all signs point to her not being real.
Streaming service Deezer, which has developed tools to combat AI music, told the BBC that “many of their albums and songs are detected on the platform and labeled as computer-generated.”
Look closer and you’ll see the evidence of an AI artist. Rose has no social media presence, has never played a gig, has no videos and has released an incredible number of songs in a short period of time.
Between September 28 and December 5, she uploaded at least 45 titles to streaming services. Even Prince, an artist known for…
