By Yessar Rosendar
Publication Date: 2026-02-20 08:05:00
The headquarters of Shopee, Sea’s e-commerce platform, in Singapore.
getty
Sea Ltd.—the e-commerce and online gaming company controlled by billionaire Forrest Li—is partnering with Google to develop AI applications for the Singapore-based owner of Shopee.
Under the expanded partnership, Google will develop AI shopping agents for Shopee, giving the e-commerce platform an edge to compete with rivals such as TikTok and Alibaba’s Lazada across Southeast Asia. Sea has a long history of collaboration with Google, which has been hosting online games of unit Garena’s Free Fire on Google Play.
“AI is the next big technology revolution, and we believe that it has huge potential to positively transform our business and create value in our markets,” Forrest Li, chairman and CEO of Sea said in a statement on Thursday. “This partnership with Google on AI will drive innovation in the business application of the technology at scale, and allow us to make AI more accessible to the…
