By Anu Adegbola
Publication Date: 2026-02-24 18:28:00
Google Ad Grants accounts can now optimize for real-world foot traffic. Advertisers using the nonprofit program are able to set “shop visits” as an account-level goal — a move that enables campaigns to optimize toward in-person visits.
Driving the news. Previously, attempting to mark shop visits as a goal inside Ad Grants would trigger an error. That restriction appears to have been lifted, allowing eligible accounts to include store visit conversions in their primary goal configuration.
The update means nonprofits and local organizations can now align bidding and optimization with physical visits — particularly impactful for visibility in Maps placements and location-driven search results.
Why we care. For nonprofits, museums, places of worship, community centers, and other location-based organizations, digital engagement doesn’t always translate into mission impact. The ability to optimize for shop visits bridges that gap, tying ad…
