AI is largely being used to automate routine and redundant processes, including data management, validation, and reconciliation as part of efforts to improve operational efficiency and reduce human error. Its applications within personalization, in particular, are expected to advance, helping consumer goods companies enhance the shopper experience through optimized and automated promotions and marketing strategies. However, challenges around data persist, as companies must account for vast…
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https://consumergoods.com/shaping-future-personalization-ai
