By Alex Woodie
Publication Date: 2026-03-19 19:59:00
As we sat down for an interview in the GTC Expo this week, it was hard not to notice that Sam Werner, the General Manager of IBM Storage, was excited. “Did you hear Jensen talk about Nestlé?” he asked. “The work we had done that was highlighted, and the 30x cost performance improvement?”
Indeed, 15 minutes into his GTC keynote, Nvidia CEO Jensen Huang showcased how IBM’s customer, Nestlé, had adopted Nvidia GPUs to speed up its order-to-cash data mart, which is used to coordinate every order, delivery, and invoice across the food manufacturer’s global operations. Instead of running the 15-minute routine to update the data mart several times a day, thanks to GPUs, Nestlé was able to lower the data mart query time to three minutes, while dropping its costs by 83%, which translates to the 30x cost performance figure cited by Werner.
Nestle’s IBM watsonx data…