Enlarge / Sega ponders for a long time whether NFTs should become part of its brand image.

Non-fungible tokens are the most popular concept among big budget game publishers these days. While Ubisoft is the only notable publisher that Actually rolls out NFT items in the game so far all off Square Enix to EA and Take-Two has expressed varying degrees of enthusiasm for the idea. Aging gaming brands like Konami and Atari used NFTs to make quick money on artificially rare digital collectibles.

So it was a little remarkable as a Sega uses a recent management Q&A take a much more skeptical stance towards the industry’s NFT mania.

To be clear, Sega doesn’t completely reject the idea of ​​NFTs in its games. The company said it “wants to try different experiments and we have already started many different studies and deliberations in the area,” including what are known as play-to-earn games.

Practically at the same time, however, Sega admitted that “there are users who are having negative reactions at this point” to the use of NFTs in games. Citing unspecified “negative elements”, Sega directly said that it “needs to carefully assess what is and is not accepted by users”.

As companies get going, Segas offers a surprising amount of insight into the level of grassroots anger that many gamers have voiced over the idea of ​​game companies incorporating NFTs into their products. STALKER 2: The heart of Chernobyl Developer GSC Game World has canceled its plans to sell a wide range of in-game NFTs after just one day of outcry from fans following its announcement. And the gaming chat platform Discord Quickly withdrew from mere reference to NFT integration in November, said, “Right now our focus is on protecting users from spam, scams and frauds. Web3 has many good problems, but also many problems that we need to resolve to our extent.”

Instead of just enduring the backlash from fans, Sega seems to be carefully weighing whether it’s worth introducing the concept to a largely reluctant public at all. And even if Sega finds some profit potential in an NFT rollout, the company believes that this revenue may not be worth the accompanying public image hit.

“We’ll look into this further when [NFTs contribute] on our mission ‘Constantly Creation, Forever Captivating’, “Sega said in the Q&A.” But if it is perceived as making money I would like to make a decision not to continue. “

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