By Ipsos
Publication Date: 2025-11-20 08:40:00
What if you could see the invisible?
Video and advanced AI in product testing make the invisible visible.
Ipsos announces the launch of Product View AI, a new HI+AI solution from Ipsos designed to rethink product testing.
The challenge
In the world of product testing, traditional in-home testing has long been a staple. However, traditional in-home testing is often based on surveys that only capture one side of the product experience. Consumer videos complement surveys to enrich product testing—uncovering unspoken rituals, hidden workarounds, and product friction.
| A subtle eyebrow raise when the shampoo bottle claims to be “sulfate-free.” | A twitch when cleaning. The vapors from the cleaning spray smell strong after the first spray. | A surprising reaction to a makeup foundation pump that dispenses a larger dose than necessary. |
That’s why Ipsos has developed Product View AI, a new HI+AI solution from Ipsos designed to rethink product testing.
Introducing Product View AI
Product view AI…
