By Russ Jeffery
Publication Date: 2025-11-21 16:00:00
Google recently received just a slap on the wrist in the landmark antitrust case against them. The reason? AI is proving to be a real threat to Google’s long-standing search dominance, and the judge couldn’t have predicted what would change in the future. While more people are turning to AI-first tools like ChatGPT and Perplexity for everything from content creation to finding those shoes, Google search still accounts for 94% of searches. However, the volume of referral traffic coming from GenAI is growing exponentially, making it difficult to ignore in today’s web context.
AI optimization (AIO) is still in its infancy, which is evident when a user browses content sources and then comes across broken links and outdated sources. However, it also represents a huge opportunity for companies to optimize their websites for AI and position themselves as leaders today to benefit in the years to come. AI introduces completely new…