Samsung appears to be on the verge of launching a new Tile-like device for tracking lost items. The tracker, probably called the one Galaxy SmartTag, leaked last month, and there is some speculation that could be announced next to the Galaxy S21 later in January.

The Galaxy SmartTag uses Bluetooth to connect to nearby devices and broadcast its location so owners can find it later if they misplace what it’s connected to. It is powered by a replaceable coin cell battery, according to a regulatory filing discovered by GSMArenaSo you don’t have to throw it away and buy a new one when the battery runs out.

Samsung’s tracker sounds very like a tileand it will apparently look very similar too. Leaks show the SmartTag as a small square with rounded corners and a hole on one edge for pushing a keychain or lanyard through. Photos of the device filed with Taiwan’s telecommunications regulator were published by 91mobileand they align with an illustration of the gadget leaked from Samsung’s SmartThings app.

So far it’s not clear that Samsung is doing anything out of the ordinary here – this seems like a pretty standard tariff item tracker. Samsung published a tracker A connection to cellular networks for continuous tracking was already established in 2018. More recently, in October, Samsung launched an app This helps the owners of their devices to locate their existing devices using Bluetooth. This seems to be the basis for the coming SmartTag.

Most of the time, this seems like bad news for Tile since then Apple is rumored to be also have an item tracker in the works. That could mean two big new competitors in a year if both devices actually ship.

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