By Samsung Newsroom
Publication Date: 2026-01-05 03:00:00
Samsung electronics today unveiled its vision “Companion to AI Living” at the CES® 2026 The First Look event at the Latour Ballroom at Wynn Las Vegas. The event’s focus was on AI as Samsung’s philosophy, a foundation that connects the company’s R&D product development, operations and user experience.
TM Roh, CEO and head of Samsung’s Device eXperience (DX) division, opened “The First Look” by describing the company’s leadership in AI and how Samsung can offer users a true AI companion experience in their daily lives thanks to its vast, AI-powered, connected ecosystem. This approach gives users the ability to access more than just the basics of their technology and instead offers the ability to find more meaningful moments everywhere.
“Samsung is building a more unified, personal experience across mobile devices, visual displays, home appliances and services,” said CEO TM Roh. “With our globally connected ecosystem and through…