By The Tech Buzz Team
Publication Date: 2026-02-22 01:06:00
- ■
Samsung is integrating Perplexity as an additional AI agent in upcoming Galaxy flagships, accessible via ‘Hey Plex’ voice command or side button press
- ■
Nearly 8 in 10 users now rely on multiple AI agents for different tasks, according to Samsung’s internal research
- ■
Perplexity will work at the system level across Samsung Notes, Clock, Gallery, Reminder, Calendar and select third-party apps
- ■
The multi-agent strategy positions Samsung against Apple’s closed ecosystem and Google’s single-agent approach as AI becomes the new battleground for mobile dominance
Samsung is blowing open its Galaxy AI ecosystem with a move that signals the smartphone wars just entered a new phase. The company announced it’s integrating Perplexity as an additional AI agent across its upcoming flagship devices, accessible via a dedicated ‘Hey Plex’ wake phrase. It’s a direct challenge to Apple’s Siri-only approach and Google’s Gemini dominance, betting that the 80% of users who now juggle multiple AI agents want that same flexibility baked into their phones.
Samsung just made its boldest AI bet yet, and it’s not about building a better assistant – it’s about letting users pick their own. The company announced it’s weaving Perplexity directly into Galaxy AI’s operating system, giving users the option to summon a different AI agent depending on what they’re trying to accomplish. Say ‘Hey Plex’ and you’re talking to Perplexity. Hold the side button and you get a quick-access menu. It’s a…
