By Rohail Saleem
Publication Date: 2025-11-24 10:15:00
Apple gets panned fairly regularly for supposedly being behind the curve on AI. Yet, it is Apple’s broader AI architecture that is now being replicated by Samsung with a tie-up between Perplexity AI and Bixby.
If imitation is the highest form of flattery, Samsung just sang a literal paean in favor of its biggest competitor.
Samsung will integrate Perplexity AI with its Bixby voice assistant for the upcoming Galaxy S26 series
As per a tidbit from a fairly respectable tipster, who goes by the username “Semi-retired-ing” on X, Samsung’s bespoke voice assistant, Bixby, will leverage Perplexity AI’s models to handle the more complicated AI tasks, akin to what Apple already does with its Siri. This AI-focused tie-up is set to debut with the upcoming launch of the Samsung Galaxy S26 series early next year.
This approach suggests that Samsung is eschewing a foundational recalibration of Bixby, a task that would likely have been quite cost prohibitive. Instead, the South Korean giant is now borrowing a leaf out of Apple’s playbook by integrating Perplexity AI’s very capable models with its in-house Bixby. Do note that…
