Salesforce pushes deeper into AI agents with Momentum and Agentforce

Salesforce pushes deeper into AI agents with Momentum and Agentforce

By Simply Wall St
Publication Date: 2026-02-27 13:13:00

Find your next quality investment with Simply Wall St’s simple and powerful screener, trusted by over 7 million retail investors worldwide.

  • Salesforce (NYSE:CRM) acquires Momentum to expand AI-driven conversation insights on its Agentforce 360 ​​platform and Slack.

  • The deal is paired with rapid enterprise adoption of Agentforce and new partner integrations that automate document workflows and hybrid workforce coordination.

  • These developments position Salesforce as a pioneer in AI-powered, agent-based workflows in large enterprises.

For investors following NYSE:CRM, this move comes at a time when Salesforce shares are trading around $199.47, with the stock down 21.4% year-to-date and 31.9% over the past year. Over the past week, the share price is up 7.7%, while the 30-day return is down 12.7% and the 5-year return is slightly negative at 1.7%. This mix of short-term volatility and longer-term flattening provides context for why AI-driven initiatives like…