Google is planning to shift a portion of its Pixel production to India, with Tamil Nadu being chosen as the manufacturing location. The tech giant will collaborate with Foxconn in setting up production lines for Pixel phones in the region. Additionally, Wing, a subsidiary of Google’s parent company Alphabet, will also manufacture drones in Tamil Nadu. Although the exact start date for production has not been disclosed, Google aims to have Indian-made devices available by the end of 2024.
This move aligns with Google’s strategy to prioritize the Indian market for Pixel smartphones, despite being a smaller player in the country’s smartphone market. Recent data from Counterpoint Research indicates a significant growth in Google’s smartphone sales in India, with a 111% increase in the fourth quarter of 2023, while competitors like Samsung and Oppo experienced declining sales.
The decision to manufacture in India underscores Google’s commitment to expanding its presence in the country and tapping into the growing demand for smartphones. By leveraging local production capabilities, Google aims to strengthen its position in the Indian market and cater to the evolving needs of consumers. Furthermore, this initiative aligns with the Indian government’s ‘Make in India’ campaign, which encourages domestic manufacturing and boosts the country’s economy.
Overall, Google’s foray into manufacturing Pixel devices in India signals a strategic move to capitalize on the country’s burgeoning smartphone market and establish a stronger foothold in the region. Through partnerships with local manufacturers and investments in production facilities, Google aims to enhance its presence in India and cater to the demands of tech-savvy consumers. The shift towards local manufacturing also reflects Google’s commitment to sustainable practices and contribution to the Indian economy. As the company gears up to commence production in Tamil Nadu, all eyes will be on the impact of this decision on Google’s market share and its ability to meet the growing demand for smartphones in India.
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https://9to5google.com/2024/05/23/google-pixel-india-tamil-nadu-report/