Ruffling Privacy: Perplexity, Meta And Google Hit With Suit Over Alleged Data Sharing

Perplexity, which has been sued over copyrights, is now facing a class action suit regarding privacy. So are Meta and Google.

This doesn’t
concern publishers per se, but it reflects a growing concern about digital privacy. And it could come around and bite publishers if they share information for targeting purposes. 

According to Seeking Alpha, the suit says that the “companies that deal in this data—such as Defendants Meta and Google—are some of the largest companies in the world. When these
companies gain access to individuals’ intimate, personal data (such as the data that Plaintiff shared here), they are able to exploit this sensitive data for their own benefit, including targeting
individuals with advertising and reselling their sensitive data to additional third parties.”

The suit continues, “No reasonable person would have expected that Perplexity would share complete
transcripts of their conversations with Perplexity’s AI Machine with companies like Meta and Google. But that is what Perplexity did … In return for sharing all this…