Roshni Das, who previously held the position of regional marketing director and general manager for Intel in Asia Pacific and Japan, has been promoted to the role of vice president of global marketing. In her new role, Das will be responsible for leading the Global Marketing Innovation function while also retaining her responsibilities for Regional Marketing in India. She expressed excitement about the opportunity to design customer-centric experiences on a global scale and test innovations in growth markets.
Das joined Intel India in 2005 and has since had the opportunity to lead regional functions in both India and Asia Pacific. As Regional Marketing Director for Asia Pacific Japan, she oversees markets in India, Southeast Asia, New Zealand, Korea, Japan, and Taiwan. Her main focus is on strengthening the corporate brand narrative through storytelling and driving product preferences across Intel’s range of technologies, from customer-centric to data-centric products.
Prior to her time at Intel, Das had experience in corporate sales and product management at Standard Chartered Bank, where she managed a portfolio of credit cards and financial products. She also worked in account management for leading consumer brands at Lowe Lintas, which is part of the Inter Public Group.
Overall, Das’s promotion to vice president of global marketing represents a significant milestone in her career at Intel. She brings a wealth of experience in marketing and management to her new role and is well-equipped to drive innovation and growth in the company’s global marketing efforts. Her background in overseeing regional functions in Asia Pacific and India uniquely positions her to understand the diverse market needs and opportunities across different regions. The combination of her regional and global marketing experience makes her a valuable asset to Intel as it continues to expand its presence in the global market.
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https://www.storyboard18.com/amp/brand-makers/intels-roshni-das-promoted-as-vp-global-marketing-36170.htm
