By Kirk McKeand
Publication Date: 2026-02-05 14:40:00
As artificial intelligence tools become more common, many game studios are testing them to speed up production. Games like Clair Obscur: Expedition 33 and Arc Raiders ship with AI resources, but Grand Theft Auto 6 won’t follow in their footsteps.
Ahead of Rockstar parent company Take-Two’s third-quarter financial results, CEO Strauss Zelnick told GamesIndustry.biz that “generative AI has no part in what Rockstar Games is developing for GTA 6.”
This follows an earlier comment to CNBC in which Zelnick said, “There is no creativity that can exist by definition in any AI model because it is data-driven.”
Zelnick says Rockstar’s games are “handcrafted” and that’s what makes them special.
“They’re being built from the ground up, building by building, street by street, neighborhood by neighborhood,” Zelnick said. “They’re not procedurally generated, nor should they be. That’s what makes great entertainment.”
While these comments might suggest that the CEO is against the technology,…