Roblox virtual gaming platform is developing content ratings for games and more user-friendly parental controls, said Remy Malan, the company’s chief privacy officer The Wall Street Journal.

Half of Roblox’s audience of over 30 million daily users are children under the age of 13, but the platform has sometimes struggled to contain sexually explicit content. Games that are inappropriate for age sometimes appear on the “recommended for you” children’s lists WSJ.

The platform’s current system restricts children to certain games, but under the new system, parents would have more information about what children might find in a particular game. Until you play a game, it isn’t always clear that it may contain explicit or inappropriate content.

Malan didn’t specify when the new rating system would be available, but said that Roblox has a team of more than 2,300 people who oversee games for security reasons and use a mix of human moderators and AI.

Released in 2006, Roblox was a hit during the pandemic, providing socially distant children with a social space to congregate online. The company had revenue of $ 588.7 million for the first nine months of 2020, an increase of 68 percent over the same period in 2019. Roblox went public via direct listing in March and said in his prospectus that its users spent an average of 2.6 hours a day on the platform over the past year.

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