By O'Ryan Johnson
Publication Date: 2026-02-18 22:50:00
If you like the price of that server, PC, or storage set, you better act fast.
The rising cost of computer memory is forcing hardware vendors to reduce the time quoted price is honored, as AI developments driven by huge capital expenditures are causing massive shortages, IDC analysts said. The Registry.
“For memory customers, price negotiations have been challenging due to limited availability,” said Jeff Janukowicz, research vice president at IDC. “Suppliers are allocating limited supply and prioritizing segments that are willing – or able – to absorb higher prices. This dynamic has led to continued market-wide price discovery and renegotiation of pricing contracts.”
Compared to just a few months ago, prices for many memory products have nearly doubled, he said, which will affect both the commercial and consumer electronics markets.

