That’s loud Business Daily News, citing sources and supply chain reviews claiming the handset will closely mirror the iPhone 12 range. If that’s true, it means we’ve replaced the normal 6.1-inch iPhone 13 with a 5.4-inch Mini, 6.1-inch Pro, and 6.7-inch Pro Max variant would complement.
Still, if there was ever a time to revert to the old pattern of adding ‘s’ versions of cell phones every year, this would be the time. This was the result of a recent survey of around 3,000 Apple users 18.3% would avoid buying a phone called the iPhone 13 for fear of the number 13, which some consider to be bad luck.
It does not matter whether no one at Apple believes there is such a thing as an unlucky number or whether a large proportion of the superstitious respondents would buy one anyway in an emergency. If even a small percentage of the company’s potential customers choose to bypass a number 13 product, it could cost millions in lost sales.
If this is true – and we must emphasize that other sources including the fairly reliable Jon Prosser have claimed that the 2021 model will be the iPhone 12s instead – it’s a pretty strange move for a company that has never given too much thought to missing numbers. There’s no such thing as an iPhone 2 or iPhone 9, after all, so why should it matter if there wasn’t an iPhone 13?
There’s a precedent elsewhere too – most obviously with arch-rival Samsung, the nine digits between the Galaxy S10 and S20. However, a more relevant comparison is OnePlus, which is taken straight from the 3T to the OnePlus 5, allegedly because the number 4 is associated with death in China.
Whatever it is, we expect some interesting improvements from Apple this time around. We’re talking about iPhone 13 Pro versions with 120 Hz refresh rate for the first time and improved battery life thanks to a more efficient 5G modem and general Improvements to the technology in question.