During the Google I/O developer conference in Mountain View, California, Alphabet CEO Sundar Pichai announced that Google will be offering advertisers the ability to create immersive images in their promotions using generative artificial intelligence. This move is part of the company’s efforts to provide brands with more AI tools for their marketing campaigns.
Google revealed that advertisers will be able to create visual brand profiles in search results that include videos, product reviews, and immersive images. This feature is aimed at providing richer results for queries that include the name of a brand or retailer.
Google also announced plans to prioritize its “AI Overview” feature on the search results page, which uses AI to summarize information at the top of the page. This change may impact the placement of organic content and ads on the search results page, potentially affecting publishers and advertisers.
In addition, Google confirmed that there will be sponsored ads within the AI Overview feature that are relevant to the user’s query and the information being summarized. Advertisers can take advantage of virtual try-on options, a technology introduced by Google last year in collaboration with select retailers.
Google stated that advertisers will have access to more image editing tools, and that Google AI will generate additional visual options and context for their ads. For example, if a user searches for “short-term storage” and clicks on an ad for a storage facility, Google AI may recommend the size of the storage unit and packaging materials, as well as provide links to relevant websites.
Alphabet has seen a resurgence in Google’s advertising business this year, with a 15% increase in total revenue in the second quarter. This growth has been attributed to the use of generative AI tools in advertising campaigns, such as the “Performance Max” tool that has led to increased customer conversions for advertising clients.
Overall, Google’s introduction of more AI tools for advertisers aims to enhance the visual appeal and effectiveness of marketing campaigns, while also providing users with more relevant and personalized search results. The company’s focus on AI-powered advertising tools reflects its commitment to innovation and its efforts to stay ahead in the competitive digital marketing landscape.
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https://www.cnbc.com/2024/05/21/google-is-letting-retailers-include-3d-images-in-ai-generated-ads.html
