A recent study by digital marketing agency Amsive revealed a significant shift in Google search results rankings over the past year. The study showed an increase in e-commerce websites and user-generated content platforms appearing at the top of search results, while product review and affiliate marketing sites saw a decrease in visibility.
E-commerce sites now dominate search results for various business queries, with keywords like “bird feeders,” “laptops,” and “towel warmer” showing online retailers in the top positions instead of product review and affiliate sites. Additionally, user-generated content platforms like Reddit, Quora, and YouTube are now more visible in search results, especially for longer queries such as “toys for 2-year-olds.”
This change in search rankings poses a challenge for product review and affiliate websites, as they are now less visible to users. To maintain visibility and traffic, these sites may need to consider alternative digital marketing strategies, such as focusing on digital media and public relations, engaging more on social networks, creating video content, starting podcasts, and participating in online forums.
For e-commerce sites, this shift in search results presents an opportunity to increase visibility by incorporating more customer reviews and user-generated content on their websites. Adapting to these changes, particularly in embracing user-generated content, will be crucial for the continued success of online businesses in the evolving digital landscape.
Article Source
https://www.searchenginejournal.com/study-google-favors-ecommerce-sites-user-generated-content/520326/