Apple’s upcoming WWDC 2024 event is just around the corner, with expectations for new software and hardware announcements. While the tech giant is set to showcase its own generative AI features and potentially announce a partnership with OpenAI for a chatbot, not all partnership agreements have been finalized yet.
According to Bloomberg’s Mark Gurman, Apple is still in negotiations with Google to offer Gemini as an option, but this may not be unveiled in June. Despite ongoing discussions, it seems that OpenAI has emerged as the frontrunner and is likely to be part of the WWDC announcement, possibly during the keynote.
However, there are concerns surrounding OpenAI CEO Sam Altman, particularly due to controversies such as the company allegedly building a voice model based on Scarlett Johansson’s voice without her permission. Gurman highlights Apple’s hesitation in relying solely on OpenAI as a supplier for iOS features, hence the exploration of other options like Google’s Gemini.
Apple views AI partnerships as a way to mitigate the risk of generative AI errors or controversies, something the company aims to avoid. While Apple may consider collaborating with other chatbot makers on a case-by-case basis, it is expected to proceed cautiously and enter into individual agreements.
Despite potential partnerships, Apple’s vast user base may alleviate the need to compete with AI rivals, as users tend to adopt new features immediately. These capabilities could even be marketed as a preview of what’s to come. Overall, these partnerships serve as a temporary solution for Apple until its own robot technology is fully developed.
In summary, Apple’s WWDC 2024 event is anticipated to feature new software and hardware announcements, along with potential partnerships in the AI space. While negotiations with Google for Gemini continue, OpenAI is likely to be part of the event, despite concerns surrounding its CEO. Apple’s approach to AI partnerships reflects a desire to cautiously navigate the evolving landscape of generative AI technology.
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https://www.imore.com/ios/apple-still-looking-to-sign-deal-with-google-for-gemini-despite-openai-announcement-likely-coming-in-june-report
