Reddit sues Perplexity over AI data scraping

Reddit claims Perplexity kept scraping its data even after being told to stop

Reddit is escalating the AI data battle. The platform just filed a lawsuit against Perplexity AI and several scraping vendors, accusing them of collecting Reddit content without authorization to train AI systems.

This case adds fuel to a growing legal and ethical debate: as AI companies rush to absorb human-generated content to train their models, who owns that data, and what happens when it’s scraped without consent?

This article explores what Reddit alleges, why it matters for marketers working with user-generated platforms, and how AI’s thirst for content is reshaping the rules around digital ownership.

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Reddit alleges scraping and data laundering

Reddit filed its lawsuit in Manhattan federal court against Perplexity AI and three data scraping firms: Oxylabs, AWMProxy, and SerpApi.

According to the complaint, the defendants used disguised scraping tools and masked identities to…