By Luis Rijo
Publication Date: 2026-10-25 21:15:00
Google has added a warranty attribute to the Merchant Center product data specification so that retailers running Shopping ads and free listings in Canada can state how long Quebec law requires certain new electronics and household appliances to keep working. The Help Center notice describing the change is dated only “October, 2026”, with no day given, and it ties the attribute directly to Quebec’s Bill 29. Merchants can submit the data now. Display on ads and free listings, according to Google, “will begin later this year.”
In Short
Quebec passed a law that says new appliances and electronics must keep working for a set number of years, and shops have to show that number next to the price, ads included. Google added a box in its shopping product data where stores can type in that warranty length so it can appear on their Google Shopping listings. Filling in the box is optional, the warranty will not actually appear on Google until later in 2026, and Google says the stores, not…