Publishers don’t really know how Google AI Overviews is impacting their referral traffic

It’s been almost a year since Google rolled out its AI-generated search feature AI Overviews, and publishers still know very little about how it’s impacting their referral traffic.

Last week Google introduced AI Mode, an experimental feature…

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https://digiday.com/media/publishers-dont-really-know-how-google-ai-overviews-is-impacting-their-referral-traffic/