Christmas is already looking merry for gamers – if Sony and Valve live up to their big announcements.
Most notably, Sony has announced that it will increase production of its hard-to-find products PlayStation 5 consoles and bring more supply to stores for the holiday shopping season. Valve’s vapor deck has also been in high demand since reservations went live last year, and now the company has announced that if you have a reservation, you’ll finally get your Steam Deck by the end of 2022.
Both companies appear to be solving supply chain issues to boost sales, especially during the lucrative sales phase at the end of the year.
Sony is gearing up for a high-demand holiday season
While Sony earnings call (opens in new tab) During the quarter, the company said it still plans to meet its guidance of 18 million units sold this year. With lockdowns lifted in Shanghai, a key component manufacturing hub, Sony believes it can now ramp up production and sell many of these units during the booming holiday sales season.
Sony has promised more PS5s in the past, but with limited supplies and new units selling out instantly, the company hasn’t lived up to its promise. This time around, the company’s CFO, Hiroki Totoki, said that “we want to produce more units as soon as possible,” which is a positive sign PS5 production could really ramp up in the next quarter.
One of the main reasons Sony is pushing for this now is that both software sales and player engagement are down year over year latest earnings report (opens in new tab). Gaming has skyrocketed during the pandemic, but now more people are returning to work and school, so it’s not a huge surprise.
According to its earnings announcement, Sony wants to increase user engagement in the second half of the year “mainly by increasing the range of (PS5) hardware and promoting the new PlayStation Plus service”.
As Microsoft’s Xbox Game Pass, PlayStationPlus is Sony’s game subscription service. it is currently available for a free trial in the UK, but otherwise costs between $5 and $18 per month. Combining Sony’s other two separate online services into one, PlayStation Plus is Sony’s way of increasing user retention while giving users access to games and other perks.
Valve’s Steam Deck ships later this year
in one blog entry (opens in new tab), Valve claims that all current Steam Deck reservations will be in the hands of customers by the end of this year. Not just current reservations either; Valve says you’ll get your Steam Deck by the end of the year even if you make a new reservation now.
Valve also claims to have fixed the supply chain bottlenecks, stating that “we continue to ramp up production so we can produce more decks faster than ever before.”
Great news: everyone who currently has a reservation can get their Steam deck until the end of this year! We have resolved supply chain issues, a few people have been moved into Q3 and all other reservations are now in Q4. More details here: https://t.co/Xj2yEHqpKZ pic.twitter.com/floa2xZelKJuly 29, 2022
Lately Valve has started ramping up production of Steam Deckand even recently said it would start “doubling” the amount of units it ships to customers each week.
The portable PC allows playing PC games on the go and has enjoyed a very high demand since its launch. Valve has released many updates to the Steam Deck over the past few months and it’s so impressive that it won our Best Gaming Innovation Tom’s Guide Awards 2022.
With supply chain disruptions finally out of the way, Sony and Valve are gearing up for this year’s holiday boom. Finally, it looks like some relief from shipping delays is on the horizon for both the PS5 and Steam Deck.