Email has become an indispensable and valuable tool for marketers and cyber criminals know it, which is why it has become a popular target as well. With an estimated 4.6 billion email users through 2025, email will continue to be a major marketing asset – its high ROI can generate $ 42 for every US dollar spent.

About the author

Seth Blank is the Chief Product Officer at Valimail, an identity-based anti-phishing company. As a serial entrepreneur and startup manager with several acquisitions, he brings 20 years of experience in building successful teams and scalable, profitable technologies. Seth chairs several industry boards that develop email authentication technologies.

As brands continue to use email in their digital marketing campaigns, it has never been more important to face the challenge of keeping email safe from hackers. Without a robust security system and process, brands run the risk of doing serious damage to their reputation – not to mention their rock bottom …

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