After a report today claiming Meta’s upcoming Project Cambria headset would be priced at $800, rather than denying the information as a rumor, the company took the odd step of confirming that the headset would be a lot more expensive would.

A report from The information claimed that today, citing an internal roadmap Meta plans to release four new VR headsets by 2024. The first would be Project Cambria, the report said, priced around $800.

Now, if there’s a leak like this, companies will simply decline to comment on any of it. In this case, Meta took the slightly odd step of pretty much doing this except to address a single point.

A spokesman for the company tells way to VR The report’s claimed price of $800 for Project Cambria is incorrect, and what’s more, the actual price of the headset will be “significantly higher.”

It’s an odd move, but it seems Meta didn’t want the report to create a false expectation for the price of the headset, which is set to launch later this year.

We know that from the bits Meta previously shared Unlike Quest, Project Cambria didn’t want to try to keep costs as low as possible. But it’s a bit surprising that the company says the actual price will “significantly” exceed $800.

If the reported price of $800 is within $100 or even $200 of the actual price, it doesn’t seem like such a big deal. But because the company took a step or two not to Just saying “the price is wrong” but also adding that it will be higher leads us to believe that the actual price will surely exceed $1,000.

That’s definitely expensive for a standalone VR headset, but not uncommon. HTC’s Vive Focus 3, aimed at enterprise customers, costs $1,300. If Meta sees themselves competing for the same customers, they can aim to come close (if not a little below) that price.

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Interestingly, the episode bears a resemblance to something that happened in the early days of Oculus, before the company was deeply absorbed into Meta. Back in 2015, Oculus founder Palmer Luckey said that the launch price of the original Oculus Rift headset was “about in [the $350] Ballpark.” But when the headset’s price was officially announced at $600, nearly double the standard price, people weren’t happy.

This was before the launch of Oculus Touch, the headset’s motion controllers; When someone later asked Luckey what the ‘Ballpark’ award for Touch would be, he remarked, “No more baseball stadiums for now. I’ve learned my lesson.”

Whether or not that’s a long-forgotten memory for Meta, the company must have felt it was pretty important to move Project Cambria’s pricing discussion forward before it got out of their hands.

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