The vast majority of consumers have a poor understanding of privacy issues, but believe they are proactive in protecting themselves, according to a survey of US and UK residents.

More than 83% of the 1,000 people surveyed said they were proactive in protecting their privacy. However, you have not taken any basic precautions to protect your data. This shows a lack of education without a corresponding loss of confidence.

A survey by Entrust, a US identity management and data protection company, also found that 64% are willing to share personal information if it makes it easier to access critical services.

And a whopping 83% say they can conveniently store their biometric data using third-party apps or identity verification systems like the ones at airports.

Consumers exhibited a split personality as they had high levels of confidence in their ability to protect their personal information, but 79% also said they felt something …



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