Amazon’s stock underperformed the market in 2025.
Amazon (AMZN +1.69%) has had a fairly disappointing 2025 so far. The stock has risen a mere 6% for the year, lagging the S&P 500 (^GSPC +0.67%), which is up about 16% for the year. That level of underperformance is disappointing for shareholders, but it sets the stage for an exciting 2026.
I think that Amazon will come roaring back in 2026, mainly on the back of its strong cloud computing business and advertising services. If its commerce divisions can play a part too, that will make Amazon’s stock perform even better in 2026.
Image source: Amazon.
Commerce isn’t Amazon’s only business
The first thing people think of when they hear “Amazon” is its e-commerce site. While this division accounts for the majority of Amazon’s revenue, it isn’t the fastest-growing one. During the third quarter, Amazon’s online store sales grew 10% year over year. It’s the third-slowest-growing segment in Amazon, in front of physical stores and…
https://www.fool.com/investing/2025/12/10/prediction-amazon-stock-will-have-a-monster-2026/