Pragmatic approach to AI search visibility

Bing published a blog post about how clicks from AI search improve conversion rates, explaining that the entire research part of the consumer journey has shifted to conversational AI search, meaning content must follow this shift to stay relevant.

AI repurposes your content

You write:

“Rather than funneling users through multiple clicks and sources, the system embeds high-quality content into answers, summaries and quotes, highlighting key details like energy efficiency, noise levels and smart home compatibility. This provides clarity faster and builds trust earlier in the journey, resulting in greater engagement with less friction.”

Bing informed me about their blog post in advance and I read it several times. I had a hard time getting past the part about AI search taking over the research phase of the consumer journey because it no longer seems to be driving clicks for information publishers. Then I realized that’s not necessarily the case…