By Brooke Osmundson
Publication Date: 2026-01-09 12:45:00
Welcome to the first PPC Pulse of 2026! In this week’s update, Reddit introduces a new automated campaign type, Google expands its Creator Partnerships beta, and Microsoft announces new data-driven targeting capabilities.
Reddit launched Max Campaigns, an automated campaign format designed to simplify setup and expand reach across its ad inventory.
Google rolled out updates to its Creator Partnerships beta, adding creator search and centralized inquiry management inside Google Ads.
Microsoft announced a new partnership with Publicis Media Exchange and Epsilon, bringing Epsilon audience data directly into the Microsoft Advertising platform.
Read on for more details and why they matter for advertisers.
Reddit Ads Introduces Max Campaigns
Reddit has officially introduced Max Campaigns, its new automated campaign type designed to simplify setup and expand reach across the platform’s inventory.
Max Campaigns automate targeting, bidding, and ad delivery with the goal of driving…
