Polymarket offers attention markets in collaboration with Kaito AI

Polymarket today announced that it is partnering with Kaito AI, a crypto-focused research and data aggregator, to enable users to bet on the popularity and public opinion of trends, brands and people.

The prediction market, which claims to have handled more than $3 billion in trading volume in January alone, is expanding into “attention markets.” These new markets will quantify the volume and changes in public attention using social media data, said Yu Hu, CEO of Kaito. By pulling data across platforms like This data will allow Polymarket to create new markets, such as “Will Anthropic’s mindshare be higher than OpenAI’s next month?” or “Will sentiment towards Elon Musk rise this month?”

Last November…