For the first time in four years, Experian’s fraud report overlooks passwords in the top three most secure ways to authenticate a customer’s identity.

COSTA MESA, California – Traditional passwords have been the go-to place for online security for decades. However, it seems that consumer preferences are gradually changing.

According to Experian’s annual Global Identity & Fraud Report, consumers have had an increasing level of comfort and preference for physical and behavioral – or invisible – security methods since the pandemic.

Survey results show that for the first time in four years, passwords have not been ranked among the top three most secure methods of authenticating a customer’s identity.

Instead, more advanced and safer methods took the first three places. The most preferred methods of authentication now are:

  • Physical biometrics such as face recognition and fingerprints
  • PIN codes sent to mobile devices
  • Behavioral analysis, passive …



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