Sir Martin – founder of what became the world’s largest advertising company, WPP – is now chairman of the board of S4Capital, which aims at digitally native delivery of services.
He talks about the use cases in advertising and marketing, limited currently, but where activities like planning and buying media will likely become automated by AI and work algorithmically.
Sir Martin also talks about how AI can bring a huge leap in productivity across all sectors and why enterprises need to…
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https://www.computerweekly.com/podcast/Podcast-Sir-Martin-Sorrell-on-AI-and-the-enterprise