Google’s AI ambitions are moving fast, and the old architecture of search advertising is starting to show its age. As user behavior shifts toward more conversational, visual queries, the need for automation is growing. But automation comes at a cost: marketers still want control. Google’s latest update — with AI Max — is an attempt to square the circle.
Rolling out this summer, this suite of ad tools is Google’s latest effort to thread the needle, letting automation do more without…
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https://digiday.com/marketing/pitch-deck-why-google-believes-its-latest-ai-max-product-is-a-game-changer-for-search-campaigns/