TelephonePe’s digital payments platform is making strategic moves to counteract Google Play’s dominance by partnering with major smartphone makers to pre-install Indus App Store in their devices. The goal is to reach 15 million users by the end of the year through deep partnerships with the developer ecosystem, fair commissions, and local support. The platform has already gained traction in tier 2 cities, with 2.5 lakh apps covering various categories available on the store.
In response to growing disputes between Google and app developers, TelephonePe launched its own Android-based mobile app store earlier this year. The platform has integrated popular applications and gaming companies, offering zero listing fees and platform fees for in-app transactions to developers. This move allows developers to integrate any payment gateway without having to pay the high commissions imposed by global app stores.
Indus App Store, available in 12 Indian languages, offers features like regional and voice search, as well as video-based discovery to enhance consumer engagement and marketing opportunities. This approach not only positions the platform as a distribution channel but also as an avenue for developers to showcase their apps and engage with users on a deeper level.
Additionally, Indus has established partnerships with Nokia and Wash, with discussions ongoing with other major smartphone manufacturers to expand its reach further. The company aims to rival Google’s scale by providing a local alternative with transparent policies and fair commissions.
Overall, TelephonePe’s strategic partnerships and initiatives within the app ecosystem are indicative of a broader trend towards localizing digital services and challenging the dominance of global tech giants. By offering an alternative platform with attractive terms for developers and users alike, Indus App Store aims to carve out a significant market share and establish itself as a key player in India’s digital landscape.
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https://in.benzinga.com/content/39427990/phonepes-app-store-guns-for-googles-lunch-money-as-it-lobbies-to-come-pre-installed-on-some-android