P&G study finds AI can improve office collaboration

Procter & Gamble says organizations should rethink how they’re run to take better advantage of innovation enabled by generative AI.

The consumer products giant has been AI-curious for several years and recently conducted a study to assess the technology’s potential value to its operations.

So with partial funding from Harvard Business School (HBS) – recipient of Procter & Gamble largesse since 2023 – eggheads from HBS, Wharton business school, France’s ESSEC Business School, and…